Head of In-House Games

As a Head of In-House Games you will lead and execute the Company's in-house games content strategy while driving growth and commercial success.

We are seeking a strategic and visionary leader with a deep understanding of the Gaming industry and a proven track record in defining, developing, and executing an in-house games content strategy.

You will be instrumental in shaping our overall games offering, ensuring it remains competitive and engaging for our players by capitalising on market-leading innovation opportunities, including tailored content for specific player segments and localised content for key markets. You will drive the commercial success of our proprietary game portfolio.

This pivotal leadership role is responsible for defining, driving, and executing the Company's in-house games content strategy to achieve significant commercial growth. You will shape our entire games offering, ensuring it is best-in-class, innovative, and highly engaging by capitalising on market-leading opportunities and identifying emerging game types and genres.

A core focus will be developing sophisticated content strategies for diverse player segments and localised markets to maximise engagement, retention, and revenue. You will build and mentor a high-performing team, fostering a culture of innovation and continuous improvement, and secure new content avenues.

Qualifications

• Demonstrated ability to drive commercial performance and deliver tangible results through innovative game content.
• Strong understanding of the global gaming market, including player behaviour, emerging trends, and competitive dynamics across various verticals.
• Proven ability to lead and inspire teams, foster a culture of innovation, and develop talent.
• Excellent strategic thinking and problem-solving skills, with the ability to translate vision into practical outcomes and key results.
• Exceptional communication and stakeholder management skills, with the ability to build relationships and achieve consensus at a global level.
• Experience in managing external studios, including commercial negotiations and budget management.
• Curious and analytical mindset, driving self and others to pursue opportunities that build value.
• Experience working with geographically dispersed teams and technology functions.
• Passion for gaming and a deep understanding of what makes engaging, innovative, and commercially successful games.
• Evidenced track record of building industry leading content.

Additional Information

• Leading, mentoring, and developing a high-performing in-house games team, fostering a culture of innovation, collaboration, and continuous improvement.
• Identifying and securing new content avenues, through strategic partnerships, for the development of bespoke, exclusive and innovative game content.
• Overseeing the end-to-end development of high-quality, market-leading in-house games, ensuring timely delivery and alignment with commercial objectives.
• Defining, agreeing upon, and rigorously tracking Key Performance Indicators (KPIs) for the in-house games portfolio, focusing on revenue contribution and player engagement.
• Monitoring and analysing game performance and player engagement metrics, proactively adjusting strategies for global and localised markets to optimise outcomes.
• Conducting thorough market research and competitor analysis to identify emerging trends, consumer preferences, and untapped opportunities across gaming verticals, informing strategic decisions on content focus and innovation.
• Collaborating closely with cross-functional teams (Product, Marketing, Commercial) to ensure seamless integration, effective go-to-market strategies, and cohesive player experiences.
• Managing exclusive content agreements with third-party providers and oversee the development of unique, platform-enhancing bespoke content.
• Driving innovation by fostering exploration of new concepts and ideas that align with the Company's strategic vision and deliver market differentiation.

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At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.