CRM SPORTS COORDINATOR

Do you have experience implementing CRM strategies that drive customer engagement and retention?

Do you thrive in a fast-paced and dynamic environment?

Who we are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally’s Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.

Our brands and sites include market movers and shakers like Vera&John, Yuugado, Intercasino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Well, what about the team?

Here at Bally’s CRM is all about understanding our players and communicating with the right people at the right time. We analyze, segment and take the player on a journey tailored to his needs day by day.

We’ve grown over the years, and we now cover CRM from many different angles so that each member of the team can find something for themselves.

The CRM Coordinator will play a key role in executing the customer communications plan for our Sportsbook-first brands and will work in conjunction with the Sportsbook team on a day-to-day basis. Contributing heavily to the planning and building of highly targeted CRM lifecycles & campaigns, the objective of the role is to engage and entertain customers and optimize campaigns to meet overall KPIs! 

So, what will you be doing?

• Planning, coordinating, and implementing campaigns & comms for multiple brands, markets, and customer segments, focusing on Sportsbook activities.

• Contributing to campaign ideas and customer-facing initiatives with a Sportsbook focus.

• Briefing operational, creative, and data requirements to other teams, ensuring smooth delivery of assets.

• Optimizing automated customer lifecycle flows and communications.

• Building campaign components in respective systems.

• Proposing and implementing segmentation strategies.

• Conducting ongoing A/B testing for player engagement optimization.

• Collaborating with BI and Insights Manager for results analysis.

• Ensuring stakeholder visibility of lifecycles and campaigns.

• Improving CRM tools and processes with the Retention Team.

• Performing additional duties as requested.

• Championing the Sportsbook product across the business.

And what are we looking for?

• Have experience in a relevant CRM or similar Retention role, ideally within Sportsbook/iGaming
• Have basic knowledge of CRM tools such as Optimove, Silverpop/Acoustic, Mobivate and/or ExtremePush
• Have an understanding of player lifecycles and customer segments
• Have knowledge of bonusing systems and player back office
• Have knowledge of systems such as Jira, Confluence and Outlook
• Have basic knowledge of Microsoft Excel
• Have excellent written & spoken communication skills in English
• Able to shift focus and priorities according to business needs and enjoy finding creative solutions to problems
• Have meticulous attention to detail and time management skills

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave

- Annual bonus

- Health insurance

- Company share scheme

- Volunteering days

- Home office allowance

- Wellness or Gym allowance

+ Much more!

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.