Campaign Specialist

Reporting to the Managing Director of Countries, as a Campaign Specialist you will execute our global campaigns for Casino, Live Casino and Sports products for local markets. Your focus will be on working with local market MD, making sure the local campaigns are aligned with market needs. You will coordinate with other central and local teams to ensure the campaigns are accurate and high quality. You will also help to analyze and improve our campaigns and processes. 

We are currently looking for 4 Campaign Specialists and are looking for native people to take on each of the following markets: Canada (&ROW), UK, Nordics (Finnish) and Spain.

Key Responsibilities:

• Localisation of global calendar.
• Detailed briefing on local campaigns.
• Local campaign performance analysis.
• Market/Competitor analysis.
• Develop and manage a central commercial strategy.
• Ensure adaptability of the strategy for local markets.
• Optimize the efficiency and effectiveness of commercial operations..
• Ideate campaign concepts.
• Monitor overall campaign performance.
• Conduct briefings for local campaigns.
• Manage the execution process of campaigns.
• Develop and execute customer retention strategies to maximize value from our customer base based in local market.
• Leverage integrated campaign tools and tech for efficient CRM marketing.
• Design and execute comprehensive campaigns, including bonuses and ROI analysis.
• Collaborate with Business Intelligence for data-driven approach.
• Ensure campaign quality and proofreading.
• Monitor competitors' CRM activities and report findings.
• Bring fresh ideas to enhance client engagement.
• Oversee key database metrics and propose improvements.
• Follow established Central processes and suggest refinements.

Requirements:

• Minimum of 2 years of experience in the same or similar position.
• Marketing or business degree is a plus.
• Proficient in English both written and spoken.
• Local market knowledge (one of the markets: Canada, UK, Nordics, Spain).
• We are looking for natives to the corresponding market.
• Minimum 2 years of CRM or online/multi-channel marketing experience, ideally in a matrix organization.
• Strong analytical and data skills, with budget management experience.

Personal Profile

• A high level of personal ownership and proactivity.
• Teamwork approach, able to openly share and discuss information, and various opinions.
• Highly developed time management and organizational skills.
• A strong attention to detail, thorough, and extremely curious about the business.
• A developed ability to communicate clearly and effectively at all levels.

KPIs:

• Effective management of bonus spend (Gen2GGR%).
• Minimizing customer churn rates (1MRetention%; Retention% & Reactivation%).
• Increase the number of unique depositing players (UDP).
• These metrics collectively form a shared KPI framework for the team.
• UDPs shared KPI with market team.

The perks

Being a part of the Casumo group provides an unparalleled experience. You’ll find yourself surrounded by the brightest minds within the most inspiring and collaborative office spaces. In addition to that, you’ll enjoy:

• Up to 4 weeks Work From Anywhere: explore the world while working remotely
• Wellness incentives, including a fitness allowance and mental well-being services
• Access to some of the greatest tools and platforms for developing your professional skills and building success within your role
• A range of training courses, known as Casumo College, for continuous learning and growth
• An incredibly diverse team of smart, kind and motivated colleagues from more than 45 countries
• Social events (both physical &/or online) for building strong relationships with colleagues from all across the organization

Great minds don't think alike

At Casumo we're all different. By building a team where difference is embraced, through our lived experiences, our beliefs, and who we are, we create a diverse and inclusive home for all our 'sumos. It's about keeping it real and being your true self. Because, great minds don't think alike; the more diverse we are, the better we become, together.