Affiliate Manager

Who We Are:

2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.

The Role:

We are seeking a dynamic Affiliate Manager to drive the success of our affiliate marketing programs in the online crypto gambling space. You will be responsible for developing and executing strategies to attract, manage, and grow a network of affiliate partners, focusing on increasing traffic, player acquisition, and revenue for 2UP.io.

Preferred Candidate:

Our ideal candidate is a results-driven, self-motivated Affiliate Marketing Manager with a proven track record in iGaming performance marketing—particularly within leading online crypto casinos and sports betting platforms. You bring a well-established network of affiliate partners, a deep understanding of the crypto gambling ecosystem, and the strategic acumen to scale acquisition channels through high-impact partnerships. You are both data- and relationship-oriented, capable of negotiating top-performing deals while maintaining traffic quality, compliance, and long-term affiliate value.

What You’ll Do:

Affiliate Recruitment & Onboarding: Identify, recruit, and onboard new affiliate partners, ensuring they align with the company's values and target audience.

Relationship Management:Build and maintain strong relationships with existing affiliate partners, providing support, communication, and incentives.

Performance Analysis & Optimization: Monitor and analyze affiliate performance data to identify trends, optimize campaigns, and improve overall results.

Campaign Development & Execution: Develop and implement affiliate marketing campaigns, including promotions, creative assets, and landing pages.

Budget Management: Manage affiliate marketing budgets effectively, ensuring optimal ROI.

Industry Knowledge & Trends: Stay up-to-date with the latest trends and developments in the iGaming and affiliate marketing industries.

Reporting & Analysis: Prepare regular reports and analyses on affiliate performance, providing insights to stakeholders.

Collaboration: Work closely with other departments, such as marketing, product, and sales, to achieve shared goals. 

Operational Support: Offer hands-on support to streaming partners throughout campaign cycles.

Job Requirements:

Experience: Minimum of 3+ years in affiliate marketing, preferably within the iGaming or online gambling industry.

Knowledge: Strong understanding of affiliate marketing principles, online advertising, and iGaming industry dynamics.

Affiliates: Experience sourcing, connecting and negotiating  with online affiliates, especially iGaming SEO review sites.

iGaming Affiliate Networks: Familiarity with major iGaming affiliate networks and platforms.

Regional Markets: Understanding of specific regional markets and their regulatory landscape.

CPA, Revenue Share, and Hybrid Deals: Familiarity with different commission models used in iGaming affiliate marketing.

Skills: Excellent communication, negotiation, and interpersonal skills.

Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions.

Creative Skills: Ability to develop and implement creative marketing campaigns.

Technical Skills: Familiarity with affiliate tracking platforms, CRM systems, and other relevant tools.

Language Skills: Fluency in English is essential, and proficiency in other languages relevant to the target markets is a plus. 

Independent & Remote Ready: Proven success in managing projects solo or remotely, with a passion for working in fast-paced environments.

Adaptable: Thrives in a fast-paced setting, handling multiple projects simultaneously and a global team perspective.

Bonus Points:

• Experience with online crypto casinos.

• Familiar with top online crypto casinos.

• Familiar with cryptocurrencies.

• Basic knowledge of SEO/SEM, paid traffic funnels, or growth marketing.