Content Manager - Africa

About North Star Network

North Star Network (NSN) is an international media group specializing in sports and online betting. We develop and operate leading digital brands that connect sports fans and bettors across more than 30 countries.

Our mission is to turn passion for sports and gaming into reliable information, data-driven insights and responsible entertainment.

As a fully remote international company, NSN brings together more than 50 in-house employees and over 200 external experts from more than 20 nationalities across Europe, Africa and the Americas.

As part of the development of our Africa Business Unit, we are looking for a Content Manager – Francophone Africa.

About the Role

Reporting to the Business Manager of the Africa Business Unit, the Content Manager will be responsible for planning, producing and optimizing editorial content designed to drive traffic, engagement and conversions.

You will play a key role in executing the editorial roadmap, ensuring alignment between SEO objectives, business priorities and audience expectations.

Depending on the team’s needs, you may also coordinate and support Content Writers or Junior Content Managers to ensure the quality, consistency and effectiveness of the content produced.

This role requires strong editorial skills, a solid understanding of SEO, and excellent organizational abilities to manage multiple projects and priorities simultaneously.

Key Responsibilities

Content Planning & Production

• Plan and manage content production according to the editorial calendar and SEO priorities.
• Conduct keyword research and competitor analysis to identify new content opportunities.
  Create detailed editorial briefs covering target keywords, structure, editorial angle and brand tone of voice.
• Oversee content production from ideation through to publication, ensuring high quality and adherence to deadlines.
• Ensure that all published content aligns with business objectives, brand guidelines and audience expectations.
• When required, coordinate the work of Content Writers or Junior Content Managers, monitor their progress and review their deliverables.

Content Optimization & Maintenance

• Regularly update and optimize existing content to improve organic search performance (SEO) and user experience.
• Monitor content performance using analytics tools and recommend improvement actions.
• Ensure compliance with SEO best practices, including internal linking, metadata, page structure and semantic optimization.
• Work closely with SEO teams to monitor performance indicators and adjust the editorial strategy accordingly.

Editorial Quality & Collaboration

• Work closely with Content Writers, Content Editors and Designers to ensure consistency and high quality across published content.
• Proofread and review drafts to ensure accuracy, clarity and compliance with editorial guidelines.
• Participate in content reviews and team meetings to continuously improve editorial processes.
• Contribute to the adaptation or localization of content for different markets when required.

About you

• Excellent written and editorial skills in French.
• Strong professional English skills, with the ability to collaborate effectively with international teams.
• Significant experience in content management, web writing or SEO, ideally within the sports, sports betting or iGaming industries.
• Good understanding of SEO fundamentals and digital content best practices.
• Excellent organizational and editorial project management skills.
• Ability to manage multiple projects and stakeholders simultaneously.
• Strong attention to detail and a commitment to editorial quality.
• Genuine interest in sports news and the online gaming industry.
• Experience with a CMS (WordPress or equivalent) and SEO tools is a plus.

What we offer

• The opportunity to work on high-traffic websites reaching millions of sports fans.
• A 100% remote position with a flexible working environment.
• The opportunity to join an international and multicultural team.
• Professional growth opportunities within a fast-growing company.
• A work environment that values autonomy, initiative and innovation.
• Competitive compensation based on experience and profile.

Want to join us?

If you are passionate about digital content, SEO and the world of sports, and you want to grow in a dynamic international environment, we would love to hear from you.

Apply now and help shape North Star Network’s digital platforms across the Francophone African market.