Head of SEO (DACH)

Head of SEO (DACH)

• Remote

• Permanent or Full-time Contractor

• Competitive package

Meta Hire Group is working with a fast-growing performance marketing company who are looking for a Head of SEO (DACH)

As Head of SEO (DACH) for one of the companies flagship sites, you will have end-to-end ownership of the SEO strategy, execution, and long-term growth of a core asset in their portfolio. This is a senior, hands-on leadership role where you are accountable not just for rankings, but for traffic quality, revenue impact, and the long-term defensibility of the site.

Responsibilities:

Flagship Site Ownership

• Own the full SEO lifecycle of one flagship site, from strategy through execution and iteration.

• Be accountable for rankings, traffic, revenue contribution, and long-term SEO resilience.

• Define what “good” looks like for the site and drive toward it relentlessly.

• Scope: DACH region.

Strategy & Systems

• Define and continuously evolve the SEO strategy for the site, aligned with commercial goals.

• Set priorities across initiatives based on impact, effort, risk, and long-term value.

• Design SEO systems that scale: templates, workflows, guardrails, and automation.

AI-Orchestrated Execution

• Orchestrate teams of AI agents to achieve SEO goals across the site.

• Use internal AI toolset daily to plan, execute, and scale SEO workflows.

• Partner with AI Integration Specialists to extend automation, tooling, and feedback loops.

• Ensure the right balance between AI leverage and human judgment.

Technical & On-Site SEO

• Own technical SEO in partnership with developers, including crawlability, indexation, Core Web Vitals, site architecture, and migrations.

• Lead keyword strategy, search intent frameworks, internal linking, and on-page optimisation at scale.

• Anticipate and manage SEO risk during launches, migrations, and structural changes.

Performance & Risk Management

• Monitor rankings, traffic, revenue, and leading indicators of SEO health.

• Diagnose and respond to performance drops related to algorithm updates, technical issues, or competitive pressure.

• Make informed trade-offs between speed, quality, and risk.

Leadership & Influence

• Act as the senior SEO authority for the flagship site across the organization.

• Mentor SEO managers and specialists who contribute to the site.

• Partner with leadership on roadmap planning, investment decisions, and long-term growth strategy.

Requirements:

Experience & Expertise

• Hands-on SEO experience with clear ownership of large or high-value sites.

• Proven experience scaling competitive websites in iGaming, gambling, or similarly aggressive verticals.

• Strong SEO foundation, including large-site architecture and complex migrations.

• Experience managing SEO risk in competitive, fast-moving environments.

• Fluent German.

AI & Systems Mindset

• Comfortable using CLI-based AI tools (e.g., Claude Code) or able to learn rapidly.

• Experience building or operating AI-assisted SEO workflows.

• Systems-oriented thinker who designs repeatable, scalable solutions.

Operator Profile

• Strong commercial intuition: understands how SEO decisions translate into revenue.

• Comfortable owning outcomes, not just tasks.

• Able to operate independently with minimal oversight.

• Calm under pressure during traffic drops, algorithm updates, or major launches.

About Meta Hire Group:

Born in UAE Operating Globally. MetaHire Group is a specialist recruitment consultancy positioned at the high-velocity intersection of emerging technology, global gaming, and digital performance. With over a decade of elite expertise, we partner with visionary founders to architect the high-performance leadership teams defining the new economy.