3 marketing jobs found in Jersey City, NJ

Responsibilities: Partner with teams across the business to identify opportunities to grow Bally’s Interactive and improve the player experience. Work closely with Marketing and Product teams to understand business priorities and translate them into meaningful analytical opportunities. Analyze data from multiple sources to uncover trends, opportunities, and actionable insights. Provide analysis and recommendations to help improve acquisition, conversion, and retention across Sports and iGaming products. Support the NA Marketing Leadership Team with data-driven insights to inform business and marketing decisions. Use creative thinking and analytical techniques to identify opportunities to improve business and product operations and the onsite player experience. Explore new software, tools, and analytical techniques to enhance the quality and effectiveness of analysis. Identify opportunities to improve existing processes and incorporate data more...

Responsibilities: Coordinate and execute CRM campaigns and communications across multiple brands, markets, products, and customer segments. Partner with Content, Design, and BI teams to brief creative, copy, and data requirements and ensure high-quality campaign execution. Build and launch campaigns across key channels, including email, push notifications, and direct mail. Identify and implement AI-driven solutions to automate CRM workflows, improve efficiency, and enhance customer engagement. Develop and execute ongoing testing strategies to optimize campaign performance and communications. Partner with BI and Insights teams to analyze and report on campaign results. Maintain visibility of current and upcoming lifecycles and campaigns across relevant stakeholders. Support Casino and Sports Retention teams with the implementation of new technologies, processes, and testing methodologies. Collaborate with Retention and cross-functional teams to...

Responsibilities: Dream up and deliver monthly promotional plans that are creative, on-brand, and results-driven Help maintain distinct promotional strategies across Bally’s brands Present promotional structures, mechanics, timelines, and projected costs Brief compelling copy and visuals to our Marketing Design & Development Team Collaborate closely with CRM Leads to align promotions with wider marketing activity Tailor campaigns to different player audiences and behaviors Partner with our Social Media team to ensure promotions shine on-site and socially Build and maintain promotion rules and templates, navigating legal and compliance approvals Analyze performance data to optimize and evolve future promotions Keep promotional mechanics, documentation, and templates organized and up to date Stay ahead of market trends to anticipate player and business needs Take new promotional ideas from concept to launch Jump into additional projects as the business...