Aristocrat
Boston, MA
As the Senior Manager of CRM Marketing at Aristocrat, you will have an outstanding opportunity to build and implement data-driven strategies that improve player retention, acquisition, and lifetime value. Your skills in CRM planning and delivery, online marketing, and immediate customer relationship management will play a key role. You will improve the customer journey through player segmentation and personalized promotions. Working closely with teams from Marketing, Product, Business Analytics, and Technology, you will develop player experiences and notably increase conversion and retention. What You'll Do Develop and implement a comprehensive Customer Life Cycle Management (CLCM) strategy to drive player retention, engagement, and dedication. Leverage real-time CRM capabilities to build personalized, automated, and data-driven customer journeys. Define and optimize segmentation models to enhance targeting and improve engagement rates. Align CLCM strategies with business...
