6 marketing jobs found in Jersey City, NJ

Responsibilities: Partner with teams across the business to identify opportunities to grow Bally’s Interactive and improve the player experience. Work closely with Marketing and Product teams to understand business priorities and translate them into meaningful analytical opportunities. Analyze data from multiple sources to uncover trends, opportunities, and actionable insights. Provide analysis and recommendations to help improve acquisition, conversion, and retention across Sports and iGaming products. Support the NA Marketing Leadership Team with data-driven insights to inform business and marketing decisions. Use creative thinking and analytical techniques to identify opportunities to improve business and product operations and the onsite player experience. Explore new software, tools, and analytical techniques to enhance the quality and effectiveness of analysis. Identify opportunities to improve existing processes and incorporate data more...

Join Aristocrat, a top player in the entertainment and content-creation industry, as a Marketing Automation Strategist! This job is critical in advancing customer engagement, personalization, and revenue growth for the Michigan Lottery’s iLottery program. Our culture thrives on innovation, collaboration, and excellence, impacting millions of lives daily. As part of our dynamic team, you’ll interpret business targets into scalable, data-driven customer journeys across several channels, ensuring effective rollout and optimization. If you have the ambition and readiness to direct world-class marketing automation programs, this opportunity is for you! What You'll Do Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program. Act as the primary point of accountability for lifecycle automation performance and scalability. Partner with marketing and business leaders to define lifecycle priorities and automation...

Responsibilities: Coordinate and execute CRM campaigns and communications across multiple brands, markets, products, and customer segments. Partner with Content, Design, and BI teams to brief creative, copy, and data requirements and ensure high-quality campaign execution. Build and launch campaigns across key channels, including email, push notifications, and direct mail. Identify and implement AI-driven solutions to automate CRM workflows, improve efficiency, and enhance customer engagement. Develop and execute ongoing testing strategies to optimize campaign performance and communications. Partner with BI and Insights teams to analyze and report on campaign results. Maintain visibility of current and upcoming lifecycles and campaigns across relevant stakeholders. Support Casino and Sports Retention teams with the implementation of new technologies, processes, and testing methodologies. Collaborate with Retention and cross-functional teams to...

Responsibilities: Dream up and deliver monthly promotional plans that are creative, on-brand, and results-driven Help maintain distinct promotional strategies across Bally’s brands Present promotional structures, mechanics, timelines, and projected costs Brief compelling copy and visuals to our Marketing Design & Development Team Collaborate closely with CRM Leads to align promotions with wider marketing activity Tailor campaigns to different player audiences and behaviors Partner with our Social Media team to ensure promotions shine on-site and socially Build and maintain promotion rules and templates, navigating legal and compliance approvals Analyze performance data to optimize and evolve future promotions Keep promotional mechanics, documentation, and templates organized and up to date Stay ahead of market trends to anticipate player and business needs Take new promotional ideas from concept to launch Jump into additional projects as the business...

Ignite Your Career Where Innovation Leads the Way!   Bally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. We believe the customer experience is the product, and through technology and innovation, we create experiences that captivate and delight our customers. You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact. Join our team and elevate your career in a rapidly growing industry that rewards bold thinking, creativity, and innovation. What About The Role? Bally’s Media is looking for a Lead Analyst who loves digging into data and uncovering the story behind it. Our streaming platforms generate...

At Aristocrat, we are passionate about building world-class entertainment experiences that spread happiness to millions of players globally. As a Graphic Designer, you will be an important member of our innovative iLottery team, assisting in the development of visually impressive and engaging digital content. This role offers the chance to combine your creative skills with the fast-moving digital marketing sector, working alongside industry experts to raise our brand and player experience. What You'll Do Build compelling marketing and promotional assets, including cross-channel banners, email graphics, social media visuals, digital ads, and landing page creative. Collaborate with UX/UI designers and developers to adapt creative across desktop, mobile, and app platforms. Maintain and evolve the iLottery brand identity, ensuring consistency across campaigns and marketing channels. Prepare production-ready files and manage an organized digital asset library. Contribute...