Bally's Interactive
Bisbee, AZ
Responsibilities:
Digital Media
Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition
Manage always-on and campaign budgets, reallocating spend in-flight based on performance
Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets
Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes
Traditional & Offline Media
Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar
Negotiate rates and placements with media vendors and manage flighting
Time offline media to amplify key digital acquisition moments
Measure offline impact through geo-lift, search lift, and promo code attribution
Cross-Channel Planning
Own the end-to-end paid media budget, forecasting spend and new customer volume by channel
Partner with Creative, Brand,...
