Bally's Interactive
Jersey City, NJ
Responsibilities:
Lead the Sportsbook Retention function: engagement, promotions, retention, comms, and product marketing across Bally Bet and MONOPOLY Sportsbook.
Set the retention strategy across every North American market, using data and player insight to drive engagement, loyalty, and lifetime value.
Partner cross-functionally with Sports Ops, CRM, Creative, Brand, VIP, Insights, and Product to build standout player experiences.
Harness AI and emerging tech to personalize journeys, automate workflows, and sharpen promo performance.
Own the promotional calendar and tentpole campaigns, timed to the biggest moments in sports.
Measure what matters, partner with Insights to track retention, engagement, revenue, and LTV.
Pioneer new retention mechanics and tools with Product and MarTech to keep our player experience ahead of the pack.
Manage key partner relationships (White Hat, Kambi) to get more out of our tech stack.
Run multi-channel lifecycle campaigns with...
