Senior Brand Manager

Senior Brand Manager

Remote

Permanent or Full-time Contractor 

Competitive package

About MegaBlock Gaming:

MegaBlock Gaming is the leading service provider for globally recognised online gaming operators. Our portfolio includes Lucky Block and Mega Dice, two premier online casino brands that offer cutting-edge gaming solutions that seamlessly integrate fiat and cryptocurrencies into a range of gamification functions.

We aspire to be a global leader, driving positive change and sustainable growth, while prioritizing secure entertainment-led player satisfaction and experience across our casino and sports betting business. Through cutting-edge technology, exceptional talent, and a culture of collaboration, we aim to deliver exceptional services that exceed expectations and empower our players to thrive in a rapidly evolving iGaming /Web3 world.

We are looking for a dynamic Senior Brand Manager who will play a pivotal role in steering our brands’ strategic direction, elevating their market position, and driving sustainable growth. This individual will be at the forefront of developing cohesive and powerful brand strategies that resonate with our target audience, differentiates the brands in a competitive market, and align with the company's overall objectives.

Responsibilities:

• Create and implement comprehensive brand strategies that align with the company's objectives, enhance brand awareness, and establish our brands’ positions in the market.
• Conduct market research to gather insights on customer trends, competitor strategies, and market opportunities. Use this data to inform and optimize our portfolio and individual brand strategies.
• Define and refine our brands’ positioning, ensuring they resonate with the target audience and differentiate from competitors, leveraging our portfolio to gain maximum market share.
• Plan, execute, and manage marketing campaigns across digital and traditional channels, ensuring they are innovative, effective, and within budget.
• Foster a collaborative environment and ensure all stakeholders are aligned with our brands’ goals and strategies.
• Work closely with acquisition teams, retention, social, community, product development, customer service, and other departments to ensure brand consistency and to leverage cross-functional insights for brand growth across the portfolio.
• Manage sponsorship and partnership relationships ensuring activation of all contractual rights, allocating resources efficiently, and ensuring a high return on investment for all sponsorship and partnership initiatives.
• Monitor, analyze, and report on campaign performance and market trends, adjusting strategies as necessary to achieve goals.
• Communicate our brand strategies, campaigns, and results to stakeholders, including senior management, team members, and external partners.
• Prepare for and respond to brand-related crises or negative publicity, managing communications effectively to protect our brands’ reputations.
• Continuously seek innovative ideas and technologies to enhance the portfolio’s visibility, engagement, and overall performance in the competitive iGaming landscape

Requirements: 

• Brand Development: Experience in developing and managing brand strategies, including brand positioning, identity, and voice.
• Deep Understanding of the iGaming/Online Casino Market: Knowledge of online gaming trends, customer preferences, and the competitive landscape.
• General Marketing Expertise: Proficiency in digital marketing tools and platforms, including SEO/SEM, social media, content marketing, and email marketing. Understanding of traditional marketing channels is also beneficial.
• Data Analysis Skills: Ability to analyze market data, customer behavior, and campaign performance to inform strategy decisions. Proficiency with analytics tools such as Google Analytics, Tableau, or similar.
• Project Management Skills: Proficiency in managing multiple projects simultaneously, meeting deadlines, and coordinating with various departments and external agencies.

Essential Requirements:

• Industry Experience: Minimum of 5 years of experience in the iGaming, online casino, or related industry, with a strong track record in brand management and marketing.
• Cross-Functional Experience: Demonstrated experience working collaboratively with cross-functional teams and leading without authority.
• Successful Brand Campaigns: A portfolio of successful brand campaigns that have driven growth, increased customer engagement, and enhanced brand visibility.
• Strategic Planning: Proven experience in strategic planning and execution, including market analysis, segmentation, targeting, and positioning.
• Budget Management: Experience in managing marketing budgets, allocating resources efficiently, and maximizing ROI.

"What’s in it for me" we hear you ask?

• A global and dynamic work environment, working with some of the best Casino talent in the world
• A company full of personal growth opportunities, where you'll be trusted to work autonomously, in a down-to-earth and collaborative, non-corporate style atmosphere
•  A choice of work locations. We are a remote-first company with colleagues all over the world and a head office in Cyprus. The choice is yours!
• Flexible working. We're all human, and life throws challenges in all shapes and sizes Understanding, flexibility, and trust in where, when, and how we work to make Mega Block stand out from the crowd
• Rest and recharge with plenty of time off throughout the year
• A competitive compensation package, reviewed regularly

Equal Opportunities

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Megablock Gaming is an equal opportunity employer welcoming applicants from all backgrounds.