Marketing Lead for Bitcasino

Our Marketing department is growing and we are looking for new talent to join us on our journey! 

As the Marketing Lead in Yolo, you’ll be responsible for collaborating with the CMO and Director of Casino to craft a comprehensive marketing strategy for Bitcasino, while also engaging with other stakeholders and cross-functional teams within the organization. 

We are looking to team up with someone who has experience in online casino marketing and possesses a deep understanding of the audience and customers. They should be able to identify the ideal player profile and have knowledge of various marketing channels. This person should also be crypto-savvy and aware of the web3 world, with some understanding of tokens. Above all, excellent communication skills are essential.

Working at our company means working at a young, international, and fast-paced fintech company that offers an ideal workplace for those who want to have a real impact on the growth of an organization and are craving responsibilities. It also means having lots of fun!

The role offers flexibility in location, with options including Tallinn, Malta, or Central London. We assure you that relocation support will be provided. 

Your daily tasks in more detail 

• Work with CMO and Director of Casino to develop a comprehensive Bitcasino marketing strategy, including positioning strategy, multi-geo strategy, competitor analysis and geographical expansion.
• Work closely with cross-functional teams like casino ops, product development and management to align strategies and initiatives to business objectives.
• Work together with the Content Marketing team and acquisition team to ensure consistency in marketing messages and brand comms across different partnerships, portals, communities and networks.
• Provide the link between Marketing and Product Development – prioritising external and internal marketing tools and feature development.
• Work closely with CRM team to monitor, optimise and improve conversion rates, churn rates, and player values in relation to marketing activities.
• Analyse marketing programs and adjust strategy and tactics to increase effectiveness (improved ROI) to meet changing market and competitive conditions. Stay current on the Casino Marketing industry trends.
• Construct post-event reports, provide analysis, and prepare regular status and performance reports on Casino Marketing activities.
• Oversee marketing assets for the global marketing team, driving the vision of the brand through these assets. This includes overseeing landing pages development and content.
• Lead and oversee all marketing initiatives for the new beta Bitcasino site, working collaboratively with cross-functional teams to ensure alignment with overall business objectives.
• Develop and execute comprehensive marketing strategies to drive user acquisition, retention, and engagement for both the beta Bitcasino site and the new Bitcasino token.
• Stay abreast of industry trends, competitor activities, and emerging technologies to identify new opportunities within the cryptocurrency and online gaming space.

What we expect from you

• Minimum 4 years experience in the iGaming industry, 2 years of strategic Casino brand marketing management role.
• Strong brand building/management experience.
• Experience leading a team.
• Good understanding of blockchain technology, decentralized finance (DeFi), and Web3 concepts.
• Understanding of digital acquisition, retention, affiliates, SEO, content, UX, SoMe, PR.
• Strong understanding of ads metrics (CPI, CTR, CPC, CPM, CPA, ROI, LTV).
• Proven ability to work with cross-functional teams and successfully launch new products and partnerships in an agile environment.
• Experienced in targeted and performance-driven digital marketing in a fast-growing business;
• Numerically minded when reviewing campaigns and analysing data.
• Strong problem-solving and decision-making skills.
• Proven track record in successful execution of building a marketing team and delivering results.

What will you find at Yolo Group?

• Generous learning & development package (personal development plan & trainings, company-wide knowledge sharing & trainings)
• Opportunity to invest in the Group’s own venture fund, Yolo Investments
• Focus on your well-being via monthly sports compensation, in-house gym and relaxing sleeping pods in our HQ, 3 health days per year, and private health insurance
• Celebrating together! Birthday day off, paid vacation days to celebrate personal life achievements, e.g., child’s first school day, engagement, marriage, etc.
• Comfortable offices with its own cafeteria in HQ, plenty of fruits, snacks, drinks, and good vibes 
• Most legendary events and networking opportunities with colleagues across the whole Group
• Free parking at the office
• Relocation support 

* Benefits package may vary depending on the location

If you feel excited, but would like to hear more, don't hesitate to apply, and we will sort everything out as we go! 

Yolo Group brings next-level innovation to the worlds of gaming, fintech, blockchain, and more. Serving millions of users worldwide, the Yolo Group is committed to putting the customer at the center of the universe via a wide range of fun, fast and fair products and services. Powered by a team of 900+ Yoloers from 60+ different nationalities around the world, the Yolo's disruptive DNA is matched only by a desire to take everything we work on "to the moon".