Head of Brand & Creative services

HEAD OF BRAND & CREATIVE SERVICES

Fully remote

Permanent or Full-time Contractor

Competitive package

About MegaBlock Gaming: 

MegaBlock Gaming is the leading service provider for globally recognised online gaming operators. Our portfolio includes Lucky Block and Mega Dice, two premier online casino brands that offer cutting-edge gaming solutions that seamlessly integrate fiat and cryptocurrencies into a range of gamification functions.

We aspire to be a global leader, driving positive change and sustainable growth, while prioritizing secure entertainment-led player satisfaction and experience across our casino and sports betting business. Through cutting-edge technology, exceptional talent, and a culture of collaboration, we aim to deliver exceptional services that exceed expectations and empower our players to thrive in a rapidly evolving iGaming /Web3 world.

The role:

We are excited to be on the hunt for a talented and motivated individual to join our team as our new Head of Brand & Creative services.

We are looking for a dynamic, energetic and experienced Head of Creative & Brand to join Mega Block Gaming. Your primary focus will be in steering our brands’ creative direction and ensuring the seamless integration of brand strategy across all design and marketing initiatives. You will have a natural blend of strategic thinking mixed with creative excellence, leading our brands to new heights. This role is critical in shaping how our brands are perceived, making strategic decisions that impact the brands’ overall success, and ensuring our presence is both powerful and consistent across all channels in all markets.

Responsibilities:

• Develop and implement comprehensive brand strategies that align with the company's objectives, including brand positioning, identity, and messaging.
• Lead and inspire the creative team to produce innovative and high-quality design work across all platforms (digital, print, social media, etc.), ensuring projects are delivered on time and within budget.
• Oversee the creation and maintenance of brand guidelines, ensuring consistency in brand representation across all marketing materials, products, and any corporate communications.
• Collaborate closely with marketing, product development, UX/UI and operations teams to integrate brand strategy and creative design into all aspects of the business.
• Conduct your own and work with BI & Research to stay informed of current trends,
• technologies, and competitive landscapes, using insights to inform creative strategies and brand positioning.
• Manage and refine the creative process, establishing best practices and workflows to enhance productivity and creativity within the team.
• Provide creative direction and feedback to the team, fostering an environment of continuous learning and development.
• Ensure the brand's visual identity evolves appropriately to maintain relevance and
• engagement with target audiences.
• Develop and manage the creative department's budget, allocating resources efficiently to support strategic priorities and maximise return on investment.
• Build and maintain relationships with external vendors, agencies, and creative professionals as necessary to ensure access to the best resources and talent.
• Represent the creative team and brand strategy in executive-level discussions and
• decision-making processes, articulating the value of creative and design in achieving business goals.
• Work closely with stakeholders and channel owners to monitor the effectiveness of creative campaigns and initiatives, leveraging data to inform future strategies and projects.

Requirements: 

• Brand Strategy Development Skills: Ability to develop strategic brand frameworks that guide creative direction and ensure brand consistency across all touchpoints.
• Understanding of Branding and Brand Strategy: Deep knowledge of brand development processes, including brand positioning, messaging, and identity design. Ability to develop and enforce brand guidelines to ensure consistency across all visual designs and touchpoints.
• Expertise in Design Software: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with web design tools (Sketch, Figma, Adobe XD).
• Knowledge of Web and Graphic Design Principles: Strong understanding of typography, colour theory, layout, and user interface design principles.
• Multimedia Production Skills: Experience with video editing, animation, and multimedia content creation.
• Print Design Knowledge: Familiarity with print design and production processes, including pre-press and file preparation.
• Digital Marketing Understanding: Awareness of digital marketing trends and how design influences user experience (UX) and user interface (UI) across digital platforms.

"What’s in it for me" we hear you ask?

• A global and dynamic work environment, working with some of the best Casino talent in the world
• A company full of personal growth opportunities, where you'll be trusted to work autonomously, in a down-to-earth and collaborative, non-corporate style atmosphere
•  A choice of work locations. We are a remote-first company with colleagues all over the world and a head office in Cyprus. The choice is yours!
• Flexible working. We're all human, and life throws challenges in all shapes and sizes Understanding, flexibility, and trust in where, when, and how we work to make Mega Block stand out from the crowd
• Rest and recharge with plenty of time off throughout the year
• A competitive compensation package, reviewed regularly

Equal Opportunities

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Megablock Gaming is an equal opportunity employer welcoming applicants from all backgrounds.