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As Deputy Head of Sports CRM, you will work closely with the Head of Sports CRM to support the delivery of the CRM strategy across the global Sports business. You will oversee the day-to-day running of the Sports CRM department and provide leadership to CRM Coordinators, Country Leads, and Managers to ensure a high-quality customer experience. We are seeking a strategic and collaborative CRM leader to support the Head of Sports CRM in driving team development, operational excellence, and customer growth. In this role, you will oversee the delivery of CRM roadmaps across the customer lifecycle, with responsibility for reducing churn, increasing yield, and improving customer satisfaction through relevant, personalised, and cost-effective communications. You will work closely with stakeholders across Gaming CRM, Product, Trading, Operations, and Marketing to shape customer journeys, optimise campaign performance, support product launches, and champion a data-driven, test-and-learn...