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Responsibilities: Digital Media Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition Manage always-on and campaign budgets, reallocating spend in-flight based on performance Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes Traditional & Offline Media Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar Negotiate rates and placements with media vendors and manage flighting Time offline media to amplify key digital acquisition moments Measure offline impact through geo-lift, search lift, and promo code attribution Cross-Channel Planning Own the end-to-end paid media budget, forecasting spend and new customer volume by channel Partner with Creative, Brand,...