Casino CRM Manager

Your influential mission. You will...

• Guide and organize meetings with clients to understand their expectations and needs regarding their Casino RNG business, while championing feature and content take-up.
• Develop and maintain excellent customer relations with existing and new clients.
• Engage licensees with persuasive sales-led approaches.
• Develop and align CRM strategies for campaign plans and objectives tailored to client needs.
• Responsible for arranging campaign delivery as agreed with clients, ensuring promotional materials align with CRM objectives.
• Assist clients in understanding and utilizing promotional tools within the back-office system.
• Continuously optimize campaign performance through post-promotional analysis.
• Prepare and present data-backed performance reports.
• Identify opportunities to enhance offerings and improve builds.
• Regularly analyse competitor strategies and market trends to identify opportunities and threats and adjust CRM strategies accordingly.
• Work with product, marketing, and content teams to understand business drivers and develop ongoing strategy and business cases.
• Collaborate with cross-functional teams on campaign objectives.
• Provide client and market feedback to inform product enhancements.

Qualifications

Components for success. You...

• Proven experience as a CRM Executive in the online casino industry for 3-5 years.
• Have effective verbal and written communication skills, able to interact well with all levels of audience.
• Possess strong presentation skills to pitch key selling points of features, products, and content to operators.
• Have knowledge of Slots and Progressive games and what’s trending in the market.
• Are adept at managing back-end configuration tools and processes.
• Pay great attention to detail and can quickly assimilate, sort, and aggregate complex information.
• Have knowledge of the Casino customer and the European customer landscape.
• Are self-driven and able to work at a high tempo pace in a dynamic organization.
• Analytical skills to interpret data and derive valuable, actionable insights.
• Possess a strong sense of strategy and business acumen.
• Naturally curious and always eager to learn.
• Proven ability to push projects to completion.

You'll get extra points for...

• Proven experience as a CRM Manager.
• Familiarity with Playtech back-office systems (IMS)
• Ability to influence and shape external processes to align with casino operations.
• Background in the gambling industry through a games / software provider company.
• Experience in UK and North American markets.

Thrive in a culture that values...

• Team Collaboration: We believe in working together to achieve common goals.
• Innovation: We nurture and promote creativity and innovation, encouraging diverse thinking.
• Growth and Development: We offer opportunities for professional growth and development.
• Inclusivity: We celebrate differences and encourage everyone to join us and be themselves at work.
• Work-Life Balance: We understand the importance of maintaining a healthy work-life balance.

Additional Information

CASINO UNIT
Casino products are the flagship of Playtech's products, offering an industry-leading selection of online games and a state-of-the-art platform for seamless integration with our business customers' websites. We ensure to deliver a thrilling web experience content library that includes a slot, table/card, fixed odds games, and more. Some movie and entertainment brands we have collaborated with include DC, MGM, and NBC Universal. Casino Unit includes around 300 great employees in total across different countries, who build the most extensive games portfolio across the industry. 

Playtech is an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate differences and encourage everyone to join us and be themselves at work.