Junior CRM/Monetization Manager

Junior CRM Manager - Full-Time, Cyprus Office

VegasNova is seeking a skilled and motivated Junior CRM/Monetization Manager to join our growing team in Cyprus. This is a key role for a hands-on professional with experience in the iGaming industry, capable of driving customer engagement and retention strategies. As a key team member, you will have full ownership of CRM operations, playing a vital role in the company’s success.

*Please note this is the on-site position ONLY, based in Limassol, Cyprus

Responsibilities:

Customer Engagement & Retention:

• Execute and optimize CRM strategies to enhance customer engagement, retention, and lifetime value.

• Design and manage customer lifecycle campaigns, including onboarding, loyalty programs, and reactivation.

Onboarding Strategy: 

• Implement comprehensive onboarding strategies to engage, educate, and retain new customers from their first interaction.

• Manage multi-channel onboarding campaigns (email, SMS, push notifications) to welcome, educate, and activate new customers.

• Define key stages of the customer onboarding journey and create automated workflows to move customers through these stages.

Campaign Management:

• Execute personalized, data-driven campaigns to improve player activity.

• Monitor campaign performance and report on KPIs, suggesting improvements as needed.

Data Analysis & Insights:

• Analyze customer data to identify patterns, trends, and opportunities for tailored marketing efforts.

• Utilize customer data to build personalized onboarding and retention experiences tailored to different segments, ensuring relevance and maximizing impact.

Team Collaboration:

• Work closely with the Head of CRM, Affiliates, and Customer Support teams to ensure the onboarding and customer engagement processes are seamless and aligned with overall experience goals.

• Coordinate with the technical team to ensure smooth CRM platform functionality and integrations.

Process Optimization:

• Conduct regular testing to identify the most effective communication strategies and continuously optimize messaging and onboarding touchpoints.

• Continuously improve processes to increase operational efficiency and ensure impactful customer journeys.

Requirements:

1. Proven experience in CRM management within the iGaming or Sportsbook industry, at least 1 year.

2. Understanding of customer segmentation, lifecycle marketing, and campaign personalization.

3. Good knowledge of CRM tools and platforms, with the ability to troubleshoot and optimize systems.

4. Analytical mindset with experience interpreting data and generating actionable insights.

5. Excellent written and verbal communication skills, with experience creating customer-facing communications.

6. A strong understanding of customer behavior and the ability to create personalized onboarding and engagement journeys.

7. Fluent in English (written and spoken); additional languages are a plus.

8. Ability to work full-time on-site in Cyprus (EU citizenship/residency)

What We Offer:

• A dynamic and collaborative work environment.

• Opportunities to make a significant impact as a key member of the team.

• Competitive salary and benefits package.

• Growth opportunities within a fast-growing online casino platform.

If you’re passionate about CRM and want to be part of an exciting new venture in the iGaming industry, we’d love to hear from you! Apply now and help us redefine the player experience.