ASO Manager

We are looking for an App Store Optimisation (ASO) Manager to join our Global Marketing Services team. The purpose of the role will be to significantly grow the volume of new players and profit acquired via our gambling apps in all markets and to migrate existing web-based players to using them.

This will be a highly impactful role that will involve a lot of strategy, planning, prioritisation, and ASO delivery to ensure that optimisations are consistently identified and implemented on time. To be successful in this role, you will need to be highly experienced in the latest ASO techniques and be comfortable driving and executing the optimisations in-house with the assistance of our internal teams.

So, what will you be doing?

• Driving continuous improvement across all of our app store presence.
• Competing to maximise our position and outperform the competition.
• Experimenting and innovate to keep us at the cutting edge of ASO trends and strategies.
• Evangelising app marketing at Bally’s.
• Educating our native development teams and drive a regular app update cycle.
• Developing keyword strategies for all of our apps.
• Identifying relevant keywords and phrases users are likely to search for when looking for our apps.
• Optimising app titles, descriptions, and other metadata.
• Conducting competitor analysis to understand best in class ASO strategies and identify opportunities.
• Ensuring keyword strategies align with paid marketing efforts.
• Optimising app store listings with compelling titles, descriptions, and keywords.
• Ensuring app icons, screenshots, and preview videos are optimised to attract users and help us stand out in a crowded market.
• Managing app localisation for different languages and regions.
• Tracking app store rankings, downloads, and user engagement metrics.
• Analysing data to identify trends and areas for improvement.
• Creating reports to communicate ASO performance and insights.
• Conducting A/B tests to optimise app store listings and improve conversion rates.
• Staying up to date with the latest ASO trends and best practices.

And what are we looking for?

• Possess hands on commercial ASO experience on the Google Play and Apple App Store.
• Have demonstrable evidence of successfully implemented ASO strategy.
• Evidence of a strategic mindset.
• Possess strong analytical skills and confident presenting.
• Applied experience with App Store reporting tools.
• Excellent at building and maintaining relationships.
• Have very high attention to detail skills.

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower. 

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.