CRM Manager

As the CRM Manager you will be responsible for developing and executing CRM strategies to drive player engagement, retention, and lifetime value within Rhino. The role involves managing CRM campaigns, ensuring operational efficiency, and leveraging data to optimize customer experiences. In this role, you will be collaborating closely with team members across different departments to deliver engaging and personalized communications that align with the Rhino’s vision and goals.

What your role will look like:

CRM Strategy & Execution

• Develop, implement and execute CRM automated campaigns to improve player retention, reactivation and engagement
• Align campaigns with overall CRM strategies, company objectives and brand guidelines in collaboration with Country Managers

Campaign Management

• Orchestrate campaigns across different jurisdictions in regulated and non-regulated markets
• Manage end-to-end campaign processes, from planning and segmentation to execution and analysis
• Create and improve existing workloads and personalised communications using CRM tools to maximise brand revenues
• Oversee A/B testing to optimize campaign performance and refine strategies

Performance Analysis and Development

• Monitor the CRM main KPIs at player, country and brand level to meet the budget expectations
• Budget and analyze campaign results and optimize based on findings
• Work close to BI and Casino team to analyze player behaviour, segmentation and campaign performances across different brands and regions,identifying trends, opportunities and areas of improvement
• Collaborate with the BI team to enhance reporting dashboards and transform data into actionable insights

CRM tools & Technology

• Liaise with the tech team to troubleshoot issues, integrate systems and implement new features
• Work with cross-functional teams to integrate CRM systems and gamification tools, optimizing processes and workflows
• Provide guidance on CRM trends and industry best practices

Compliance and best practices

• Ensure all campaigns comply with regulatory requirements including, GDPR and local market regulations
• Adhere to responsible gaming practices and promote ethical communication standards

• Experience in this or a similar role within the iGaming industry
• Strong understanding of customer segmentation, lifecycle marketing, and retention strategies
• Knowledgeable in gamification principles and skilled in applying them to boost user engagement
• Analytical mindset, with the ability to interpret complex data and create actionable strategies.
• Strong communication and interpersonal skills
• Effective collaborator and supportive team player
• Proven ability in project management
• Works effectively and efficiently under pressure
• Degree in Marketing, Business Administration, Data Analytics, or a related field

Working for Rhino includes plenty of perks.

What we offer:

• Competitive salary based on your knowledge & experience
• Quarterly performance bonus split on personal objectives and company performance
• €500 Yearly Wellness & Mindfulness allowance to support an active lifestyle
• Flexibility & a work-life blend through our Hybrid Working environment
• Work from anywhere with our 30 days “overseas working”
• Diverse, dynamic, fun environment with happy and helpful colleagues
• Learning & Development opportunities to invest in your personal development
• Fresh fruit, healthy snacks & food are available at the office everyday - and of course, good tea & coffee
• Free parking, table tennis, lounge area, plenty of meeting rooms and sea views at our ergonomic office 
• Regular social events to strengthen long lasting relationships
• Enjoy a “Me Day” on your birthday
• Paid time off, including extra days for special life events
• AXA Private Hospital & Dental Insurance Coverage
• Form an active part of our talent acquisition, with our Referral Bonus 
• And to top it off, a great culture! 

Join us at Rhino Entertainment and unleash your full potential in a vibrant and rewarding career! 🎉

Our Story
Rhino Entertainment Group is a fast-growing online gaming operator that was founded in 2020. Winner of the EGR Rising Operator of the Year Award 2023 and iGaming Idol Employer of The Year Award 2023, the company has a multi-brand strategy and currently operates five brands: Casino Days, Buusti Kasino, Raketti, Big Boost and Lucky Spins. Rhino group is committed to providing its players with the best possible gaming experience supported by a cutting-edge gaming platform.

Our Culture
“We are a community of passionate, committed, driven and fun-loving people who are united by a shared mission to deliver world-class entertainment to our players in a vibrant and dynamic environment. Our culture identity is rooted in our curiosity, our sense of community and unwavering drive for success. We cherish each person’s unique qualities and contributions, and we encourage our team members to take ownership, think creatively, find solutions and enjoy the process of achieving our goals!” 

DEIB
We are proud to have so many diverse backgrounds, cultures, perspectives, and ideas represented within our Rhino community, which fuels an authentic workplace and a strong sense of belonging. This broad spectrum helps us achieve a supportive working environment where everyone can make the best use of their skills, free from discrimination or harassment. Diversity goes hand in hand with promoting equal opportunities for all current and future employees and at Rhino, we are committed to ensure fairness in our recruitment process. 

How We Work
At Rhino we very much believe in supporting flexible working arrangements! By blending working from our vibrant offices and using the latest tech to work from home, through our Hybrid Working environment, we firmly believe that we can create an effective, balanced, and collaborative working experience to help us achieve our goals!