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Senior SEO Strategist

Full time SEO and Content

Job Description

The Senior SEO Strategist is responsible for planning, implementing, and managing the overall media partner SEO strategy for Catena Media. This includes, but is not limited to: content strategy, link building, keyword strategy, site health, site speed and reporting on ALL Catena partner network sites.

YOUR CHALLENGE:

    • Plan, develop and implement SEO strategy and align with the business’s overall goals and objectives.
    • The formulation of SEO strategies is done in conjunction with the Head of SEO and the Director of Content & Strategy to meet the company’s targets and goals.
    • Develop and improve the SEO process across all three pillars:
    • Technology: technical underpinnings of a website: HTML code, URL structure, HTTPS status codes, XML sitemaps, page load speed, Core Web Vitals etc. 
    • Relevance: content, title tags & meta descriptions, headlines, content structure, readability, topical focus, Schema, FAQ, Snippets etc.
    • Expertise-Authority-Trust (E-A-T): Ensure partner sites are sending the right signals to search engines that we are trustworthy, reputable and, reliable.
    • Continue to evolve the process for inbound link opportunities and link building strategies which can include content outreach and link-worthy news campaigns.
    • Collaborate with stakeholders on SEO best practices, including: UX, News, internal links, backlinks, content strategy and content optimization etc. 
    • Lead the prioritization of page optimizations based on revenue potential, expected return, and partner ranking objectives.
    • Ranking objectives will be based on existing Catena-owned sites. In some cases, a media partner site will provide the best opportunity for P1.
    • Manage and mentor team members in implementation of SEO best practices and career development.
    • Conduct SEO training to internal team members.

TO DO IT, YOU WILL NEED:

      •  
The Senior SEO Strategist must have at least five years of experience in SEO, or performance-based marketing experience, and a college degree.
Qualifications include:            
    • At least five years of SEO / Performance Marketing experience
    • Comfortable balancing shifting priorities while under deadline while maintaining an attention to detail.
    • Key skills: Technical SEO, On-Page SEO, Reporting, Keyword research, data analysis.
    • Requires strong familiarity with: Google Analytics, Google Search Console, keyword and link research tools (e.g., SEMRush, ahrefs, Screaming Frog)
    • Experience with multiple Content Management Systems (Blox, WordPress, etc)
Catena Media
About Catena Media

Catena Media is a leading performance marketing company that specializes in driving high-quality online traffic to iGaming brands. Founded in 2012, Catena Media has grown to become a global powerhouse in the affiliate marketing industry.

 

With a mission to deliver valuable leads and maximize conversions for its partners, Catena Media focuses on creating engaging content and utilizing innovative marketing strategies. The company's team of experts, consisting of skilled professionals from various fields, ensures that every campaign is meticulously planned and executed to achieve optimal results.

 

Catena Media operates an extensive network of websites within the iGaming niche, offering a wide range of comprehensive and up-to-date information to its audience. From casino reviews and bonus guides to sports betting tips and industry news, Catena Media's websites cater to the diverse needs and interests of online gaming enthusiasts worldwide.

 

As a trusted partner to both established iGaming operators and emerging brands, Catena Media takes pride in its ability to deliver targeted traffic that converts into loyal customers. Through its vast network of affiliates and partnerships, the company has successfully established itself as a key player in the industry, driving growth and generating substantial revenue for its partners.

 

In addition to its core business of performance marketing, Catena Media also provides valuable insights and market analysis through its data-driven approach. By leveraging its extensive data resources and advanced analytics tools, the company helps its partners make informed decisions and stay ahead of the competition in the ever-evolving iGaming landscape.

 

Committed to excellence, innovation, and integrity, Catena Media strives to be the leading force in the iGaming affiliate marketing industry. With a strong focus on customer satisfaction and long-term partnerships, the company continues to expand its global reach and solidify its position as a trusted and reliable partner for iGaming brands worldwide.

 

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