Marketing Communications Specialist - Japanese Speaking

Would you enjoy making a difference to our customers' experience?

Do you thrive in a dynamic environment?

Who we are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally’s Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.

Our brands and sites include market movers and shakers like Vera&John, Yuugado, Intercasino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

So, what will you be doing?

• Write and proofread Japanese ad copy for acquisition purpose, including digital marketing assets such as banners, special landing pages, app notifications, SEO articles, content localisation from English to Japanese etc.
• Work closely with other departments to understand their goals and transform their needs into engaging customer content.
• Monitor conversion rates of acquisition content and improve the content based on the results.
• Understand audience needs and create Reasons To Believe for our brand and products.
• Adapt copy headline, layout, and content to suit various acquisition mediums and channels
• Research industry-related topics so that you can explain these subjects in a clear, informative, and engaging manner.
• Content generation innovation with process optimisation with advanced tools.
• Perform other job duties as requested.

And what are we looking for?

• Experience in iGaming
• Native Japanese & business level English
• Experience in copy writing for online ads and/or customer acquisition channel management including planning and writing, coordination with advertising operation team

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave
- Annual bonus
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.